As a college student, do you ever think about what you are posting on your social media? Or the kinds of things your friends are posting of you? The last thing that is going to cross a college student’s mind is how social media and online presence is going to reflect on them during college and after when job searching.
It is important to always be mindful of the comments, language, pictures, etc. that are being posted on any social media account; this includes friends' and peers' accounts. Entrepreneur says that nearly 70% of employers use social media accounts to evaluate their candidates during the hiring process. That means your online presence needs to be nothing short of squeaky clean. You never know what old social media post could potentially block you from your perfect career.
There are many social media do’s and don’ts that can help you manage your online presence. The following are a few tips on managing your social media presence that may be useful when applying for jobs and appealing to your future employer:
Think before posting
Whether that is a comment, picture, or article, think about what you're posting online. If you think it might not be the best idea, refrain from posting it. This includes replying to others posts. It is not always necessary to put in your two cents.
Consider your audience
you never know who is going to come across your social media or online presence. Some posts or comments may be offensive to others and unappealing to your future employer.
Take advantage of privacy settings
Use them, but don’t rely too heavily on them. It may seem as if they will help keep unwanted people out of your account, but that is not always the case. Keep in mind the private information you may be sharing on your social media might not always stay private.
Look beyond social media
Behaving properly and professionally online does not include only your social media accounts like Twitter, Instagram, Snapchat, or Facebook. It can include LinkedIn, Indeed, Yelp reviews, YouTube comments, and more.
Another factor of online presence is information that is available when typing your name into Google. Search results can reveal the good, the bad, and the ugly, so make sure you know how search results of your name reflect on you.
Not only are employers using social media accounts to monitor the behavior and determine the professionality level of current employees and candidates applying for jobs, they are using it for other reasons too.
Confirming qualifications online
Your social media or college websites can verify or disprove whether or not you have the necessary qualifications for a job. Phone calls and other resources are no longer needed. Social media puts all information right into their hands.
Employers are not looking to hire someone who is unprofessional online; if they are willing to act in a negative way online, what is stopping them from doing it in person?
Candidates who have an online presence have an advantage
Employers are not only looking for clean social medias and a professional online presence, but simply for results when googling someone’s name. Having nothing about yourself online can come across as suspicious. Don't be afraid to put yourself out there; just make sure that it's the best version of yourself. This can include LinkedIn profiles or online portfolio sites.
When you do land an interview, make sure you’re aware of 10 Things Never to do in a Job Interview.
Make sure your resume is application ready by making sure you're avoiding 7 Major Resume Mistakes!